about mike
Making the least obvious solutions seem simple
Principal designer driven by insightful design principles.
This knack for practicality and ingenuity not only brings ease to my daily life but also inspires those around me to embrace simplicity and creativity in their own approaches.
Brand Yourself
how it all started
Don’t shy away from who you are and what makes you uniquely you.
My fascination with infomercials never waned, and eventually, I became a familiar presence at trade shows, presenting my own product, the L’il Sucker—a suction cup drink holder I believed was essential for everyone. Building on this success, I established a distribution channel for the L’il Sucker line and set out to demonstrate my ability to create another innovative product.
One constant in my approach has been the importance of naming my products. From my first year in the Industrial Design program, I dedicated significant effort to branding my projects, inspired by those infomercial products. This creative process came naturally to me and played a crucial role in making my ideas compelling.
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Today, with additional brands such as MagNeato and Wisegeyes enhancing my portfolio, it was time to focus on personal branding. Despite my ability to engage and captivate audiences at trade shows, I have traditionally preferred to remain in the background when not in the spotlight—a blend of introversion and extroversion.
Now, I am ready to step forward, acknowledge my journey, confront my fears, and share my story with you through JustMikeIt.com and the JustMikeIt podcast. I invite you to join me on this journey.
Did I do that?
Stop, breathe, think clearly…listen.
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